Branding - Halfway Coffee

Developed a cohesive visual identity for Halfway Coffee, a modern, minimalistic café. Created a logo, color palette, typography, hand-drawn illustrations, and visual assets for menus and social media, reflecting the café’s cozy, approachable, and contemporary vibe. This project showcases my ability to translate brand values into a consistent and engaging visual experience.

Made with:

Canva Illustrator

Art Gallery Poster - Ministry of Finance

This poster features a striking dark background contrasted with vibrant pops of colour from contemporary artwork and abstract paintings in the foreground. The bold visual contrast highlights the creativity and energy of the featured artists while clearly signalling the presence of an engaging gallery experience. Designed for the Ministry of Finance’s art gallery event, the poster captures a modern, sophisticated aesthetic that draws viewers in and celebrates artistic expression within the workplace.

Made with:

Illustrator

Ministry of the Solicitor General, Annual Report Graphics

I supported the design and development of the annual report for the CIO’s Office within the Justice Technology Services (JTS) division. My work focused on creating a clear, accessible, and visually cohesive report that communicated strategic priorities, technology initiatives, and year-end achievements. I contributed to layout design, visual organization, and ensuring brand alignment with government standards. This project highlights my ability to translate complex information into a polished, professional, and user-friendly publication.

Made with:

Photoshop Illustrator

Karrot, Email Banner

The email banner for Karrot is designed to capture the brand's lively and engaging spirit. It features playful illustrations that reflect the company's dynamic energy and commitment to fun, visually representing the brand’s unique offerings. The use of vibrant and cheerful colors not only draws attention but also creates a welcoming and friendly atmosphere, making the email communication feel more personal and enjoyable. This design approach aligns with Karrot’s identity, ensuring that each email leaves a lasting, positive impression on the audience.

Made with:

Photoshop Illustrator

Ministry of Finance, Social Media Post

The social media post designed for the Ministry of Finance features a clean and professional layout with a focus on inclusivity. The primary color palette includes shades of blue and green, symbolizing trust, stability, and growth. At the center of the design is an illustration of a diverse group of individuals, representing different ethnicities, genders, and ages, standing together to reflect the Ministry's commitment to diversity and inclusion. The use of these colors and imagery conveys a message of unity and progress, aligning with the Ministry's core values.

Made with:

Photoshop Illustrator

Sharpen, Product Page

The Sharpen design challenge aims to create an outstanding product page for a sneaker, offering an engaging and seamless user experience. I was tasked with designing a visually appealing layout that showcases the sneaker's unique features, materials, and color options. The challenge emphasizes the importance of clear and concise product descriptions, alongside high-quality images that capture the sneaker from various angles.

Made with:

Photoshop Illustrator

Vaughan International Film Festival, Instagram Post

Creating a captivating Instagram post for the Vaughn International Film Festival requires a thoughtful approach to engage the audience and promote the event effectively.

Made with:

Illustrator

Vaughan International Film Festival, Instagram Post

Crafting a poignant Remembrance Day Instagram post for the Vaughn International Film Festival, featuring Canadian films as a backdrop, requires a delicate balance of respect and promotion. The post incorporates a powerful visual element, such as a 'Lest We Forget' illustration incorporating poppy symbols, to honor fallen soldiers and pay tribute to their sacrifices.

Made with:

InDesign

Sharpen, Landing Page

Designing a captivating landing page for Sneaker Staff, a trendy sneaker store, requires a perfect blend of style and functionality. The landing page features high-quality images of the latest and most sought-after sneakers, enticing visitors with their visual appeal. Utilizing a clean and modern design with a focus on user experience will make navigation seamless and enjoyable.

Made with:

Photoshop Illustrator

Vaughan International Film Festival, Instagram Story

Designing a captivating Lunar New Year Instagram story for Vaughn International Film Festival involves blending festive elements with the excitement of film and culture. The story should feature vibrant visuals of traditional Lunar New Year decorations, such as lanterns, red envelopes, and auspicious symbols, evoking the joyous spirit of the festival.

Made with:

Photoshop

G.H. Hogle, Brochure

Designing a compelling brochure for G.H. Hogle Funeral Home requires a balance of sensitivity and professionalism. The brochure should showcase the funeral home's services and facilities while conveying a sense of empathy and support for grieving families.

Made with:

Photoshop Illustrator

G.H Hogle, Infographic

Designing an infographic for G.H. Hogle Funeral Home about Toronto Social Services that assist with funeral planning involves presenting key information concisely and visually. The infographic focuses on the available social services in Toronto that can provide support and financial aid to individuals and families during the funeral arrangement process.

Made with:

Photoshop Illustrator
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